The Bachelor of Science in Business Marketing Management Major provides students with a wide variety of knowledge to serve as building blocks for today's business world. Operations, Information and Decisions. Build a brand. Public speaking, organizational, and event planning skills help the marketing major to orchestrate press conferences and other publicity events. “Average Event Planner Salary.” Accessed June 14, 2020. Market research analysts must prepare and deliver presentations to marketing managers highlighting their findings, much like the academic reports made by marketing majors. The field of advertising, publicity, and marketing is projected to grow nearly ten percent by 2028, according to the U.S. Bureau of Labor Statistics. Sales 3. “Market Research Analysts.” Accessed June 14, 2020. BSBA majors may still complete certificates, but not in the same areas of their concentrations. Salary: Per PayScale, social media managers earn an average annual salary of $50,816. May be applied to the concentration requirements only with the approval of the department undergraduate advisor. Marketing majors have the research and analytical skills to assess what the consumers of events might be looking for in a program. The multinational management major focuses on multinational management complemented by functional electives in the areas of finance, marketing, accounting, legal studies, public policy, real estate or health-care management. Facility with social media applications enables assistants to enhance the online presence of their organizations. Fundraisers tap the presentation and interpersonal skills of the marketing major to make pitches to groups of potential donors. Review Your Skills and Experience: List your marketing skills, experience, and achievements. Jonah Berger,  Associate Professor of Marketing Create marketing communications and … There are many sales jobs available, and these positions can serve as an excellent springboard for careers in other areas of marketing. Organizations of all kinds have placed increased emphasis on online marketing. Career paths include: Market research / customer insights; Brand/product management; Sales; Business development; Account management; Digital marketing; Advertising; Social media; Consumer/trade promotions; Event marketing; Pricing; Customer relationship management; Customer experience management; Category management Highly developed analytical skills are necessary to evaluate consumer trends and research related to a product. Brand management 5. There are many career paths within the field of marketing. Marketing. Students pursuing this concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Strategy. Creative skills. The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. Most graduates will start out in support positions like media assistant, in which attention to detail, organizing data, generating spreadsheets, and preparing presentations will be common job responsibilities. The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. . Some of those include sales, branding, supply chain, marketing research analysis, retail and purchasing, import/export operations, and logistics management. What Kinds of Jobs are There for Marketing Majors? Event planning skills. Writing skills and facility with social media will enable the marketing major to publicize events and draw a viable audience. About the Program. Students need instructor permission and a permit from the department to enroll)Â, MKTG 942 (0.5 cu) and MKTG 943 (0.5 cu) Research Methods in Marketing (This is a PhD course. Curious about your career options after graduation? Admissions offices market colleges and other educational institutions to prospective students and their families. Marketing focuses on knowing and understanding the needs of the customer and delivering value to the customer. Marketing Major Curriculum Champlain's Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business. STEM Certified Major Marketing majors also learn to plan and promote events and campaigns. PayScale. “Average Social Media Manager Salary.” Accessed June 14, 2020. Students or graduates with a history of organizing and promoting campus events would benefit from exploring this option. Students may double count one course toward a concentration and a certificate but may not receive recognition for two concentrations. However, there is no requirement to only select from the course… Marketing professionals often employ recent graduates as assistants to carry out support duties and more routine tasks. MKTG 101 Introduction to Marketing 1 cu, 4. The goal of all marketing enterprises is to increase sales of products or services. Marketing Management Concentration. The Marketing Strategist: Demonstrate mastery in marketing strategy by applying market research data, consumer behavior theory, and in-depth analysis to create a strong foundation for the development of a brand that resonates with stakeholders. Development workers and others who raise money for non-profit organizations are essentially marketing their organizations to the public. Extroverts who can readily develop a rapport with key contacts often thrive in this profession. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as: 1. Brand managers select and direct other departments or contractors that conduct research, media planning, and advertising regarding their brands. Brand managers oversee all aspects of marketing a product or service. Tech-savvy marketing majors with strong creative and writing skills can excel in this role. 3730 Walnut Street, Jon M. Huntsman Hall Room 768 PayScale. Five course units must meet the following requirements: 1. When working on market research projects, marketing majors must assess the needs and preferences of consumers for products and services. Students with strong interpersonal skills develop the ability to engage others directly and encourage them to purchase products and services. Wharton students are required to take 4 course units (cu) in addition to MKTG 101, which is a 1 cu course required as part of the Wharton business core. PayScale. If you love the idea of finding creative ways to sell to a target audience, a marketing major might be right for you. Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT … They must have the persuasive ability and finesse with people to coax cooperation from colleagues over which they have no formal authority. These can vary from year to year. Students need instructor permission and a permit from the department to enroll), MKTG 227 – Marketing and Electronic Commerce ►, MKTG 233 – Social Impact of Marketing ►Â, MKTG 234 – Creativity: Idea Generation and the Systemic Approach for Creativity  ►(, MKTG 237 – Introduction to Brain Science for Business Â, MKTG 247x – *Marketing Strategy for Technology Platforms, MKTG 260 – Law of Marketing and Antitrust, MKTG 270 – Digital Marketing, Social Media and E-Commerce, MKTG 476 – Applied Probability Models in Marketing. Marketing Program Details. Specifically, marketing is concentrated on the advertising and promotion of a company to ensure success and sustainability. Marketing majors with a competitive nature, outgoing personality, and capacity to bounce back from failure, will be well suited for sales jobs like sales representative. Marketing majors with strong subject knowledge and detail orientation can use this position as a gateway to more responsible jobs in the field. Requirements for a Major in Business Administration, Concentration in Marketing. Social media managers orchestrate the presence and refine the image of their organizations on outlets like Facebook, LinkedIn, Pinterest, Twitter, and Instagram. Salary: According to Indeed, admissions representatives earn an average annual salary of $42,485.. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. Glassdoor. Marketing majors learn to assess the preferences of consumers. Students may find a concentration or minor useful in customizing the Marketing major to meet diverse career goals.. Weddings, alumni gatherings, press conferences, professional conferences, training sessions, and promotional events all require a planner who can anticipate the needs and preferences of an audience. Core marketing topics such as consumer behavior, channel strategy, and pricing provide the key frameworks for marketing decision-making. Emerging communication me Communication skills. Many marketing projects in college are team assignments. Siena’s marketing degree provides preparation for graduate programs and a wide variety of industries and careers including: packaged goods, services, sports marketing, international marketing, e-commerce (social media marketing), business marketing, advertising, public relations, consulting, retail, sales and relationship management, marketing research, marketing analytics and entrepreneurial marketing. Many students with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research consulting, as well as pursuing their own entrepreneurial ventures. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing. The Marketing Option/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Students majoring in Marketing are required to select one of the following three concentrations: Advertising and Integrated Marketing Communications (IMC), Global Marketing Management, or Sports Marketing. Thus, we have aligned varying courses with areas for which a student might have a particular interest. Retailing 4. (A maximum of 6 hours of credit in Marketing Co-Ops and Internships may be used in this area. Business Major & Concentrations Marketing Marketing. Admissions staff members tap the organizational and event planning skills of the marketing major to coordinate open houses and other admissions programs. They also refine the verbal and presentation skills needed to make effective sales pitches. For example: Strong research skills. Marketing involves promoting products and services to consumers and persuading them to choose those products and services instead of your competitors'. The best job for you as a marketing major will depend on your unique set of skills, values, personality traits, and interests, all of which you will convey to the hiring team during a job interview. Students have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required—more details are included in the course catalog. Presentation skills are vital as admissions staff members represent their institutions at college fairs and school visits. Students study various aspects of marketing such as product management, promotions management, retailing, sales, advertising, research, strategy, and consumer behavior. 10 Great Jobs to Kickstart Your Career, 10 Top Jobs You Can Get If You Want to Work From Anywhere, Admissions Representative Salaries in the United States, Average Public Relations Representative Salary. “Average Marketing Assistant Hourly Pay.” Accessed June 14, 2020. For more information or to request admission application forms see Wharton Undergraduate Program. While studying marketing, you will learn about markets and consumer behaviors and habits. “Media Planner Salaries.” Accessed June 14, 2020. Glassdoor. Marketing research They likewise focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy… You’ll find thought leadership at Michigan Ross goes beyond our academic areas. Communication is central to effective marketing, so students refine their writing, verbal, and presentation skills while completing assignments and internships. Marketing involves the study of consumers and their needs in order to offer a product or service. They usually begin their careers as assistants, market research analysts, sales representatives, or trainees in development programs before earning an MBA. Market research analysts design and carry out assessments of consumer reactions to new products/services, modified products, packaging, and advertising themes. Prepare Your Application Materials: Use resume and cover letter templates to create your materials. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Highly developed analytical skills are necessary to evaluate consumer trends and research related to a product. Be sure to speak to faculty, alumni, your college career services office, and other network contacts to generate other possibilities suitable for your background. Organizational and event planning skills help marketing majors to coordinate promotional initiatives. Marketing majors develop a broad range of marketing skills and knowledge that can be applied to jobs in every sector of the economy. The creative talents of marketing majors are useful when selecting methods for eliciting consumer responses to products. Glassdoor. Careers: Brand Manager, Creative Director, Event Coordinator, Grant Writer, Media Director, Project Director, Retailer, and … The concentration utilizes computer technology, group work, case analysis and marketing simulations to strengthen your skills in offering innovative marketing solutions and … They learn how to write for a wide variety of audiences. Marketing majors with a creative bent excel at visual communication and product design as well as conceptualizing slogans and themes for marketing campaigns. There are a great variety of jobs available to marketing graduates, including brand management, international marketing management, marketing consultant, sales management, advertising management, social media specialist, digital marketing management, customer relations management, sports marketing management, customer service specialist, market researcher/analyst, small … BSBA: Marketing and International Business Concentrations Business is increasingly becoming global. Some recently offered Special Topics courses include: The Marketing Department’s Undergraduate Faculty Advisor oversees Program Advising for the marketing concentration. Marketing majors with strong quantitative, analytical, and research skills should investigate this role. The career paths are oriented toward either creating value, communicating value, or delivering value. They organize and publicize events and secure sponsorships from corporate entities. Marketing graduates with strong journalistic writing skills are often suited for public relations jobs that involve engaging with the media to promote a client. “Average Sales Representative Salary.” Accessed June 14, 2020. … Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. The Common Business Core together with four additional courses in the field of marketing chosen with the assistance of the advisor from the list that follows: PayScale. Within the AEM major, undergraduates can specialize in one of 11 concentrations in areas such as business analytics, marketing, finance, international trade, and agribusiness. MKTG 420: Marketing Communications - Advertising, sales promotions, public relations, and personal selling. Additional Topics. Marketing analytics courses such as data-driven marketing and algorithmic marketing teach the scientific tools needed to make insightful, data-driven decisions in real-world contexts. Set prices. Interpersonal skills. The marketing concentration provides students with an in-depth understanding of the most current thinking and practices in strategic marketing techniques along with the analytical, communication, and computer skills their employers expect. Marketing Concentration. Salary: According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, market research analysts earn a median annual salary of $63,790.. We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. Salary: Glassdoor reports that brand managers make an average annual salary of $89,823.. As a result, being able to reach people from around the world is crucial. For example, a student interested in communicating value, and in particular a career in marketing communications, might consider selecting from the list of courses provided below. 215.898.8249, Requirements for Joint Degree in Marketing and Psychology, PhD Program Advising and Course Registration, https://undergrad-inside.wharton.upenn.edu/academic-forms/  Â, MKTG 212 Data and Analysis for Marketing Decisions 1 cu, MKTG 271 Models for Marketing Strategy 1 cu, MKTG 476 Applied Probability Models in Marketing 1 cu, MKTG 309 Special Topics: Experiments for Business Decision Making 1 cu (with Marketing Department faculty adviser approval)Â, MKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing (This is a PhD course. Please consult the notes at the end of this list that contain restrictions about how some of these electives may be applied to the concentration. They also acquire practical experience in the application of these concepts and methods, via half-semester mini-courses (e.g., new product development, advertising, and retailing). A student with a major or minor in Marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and … Numerous opportunities exist for students with marketing degrees. PayScale. As a Mason marketing student, you will learn how to: Develop new products. Presentation and persuasive skills are critical when pitching budgets and other product proposals to executives at a firm. The Marketing major provides a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy. “Fundraiser Salaries.” Accessed June 14, 2020. Specific requirements and options for the marketing major within these requirements are presented below. Dress appropriately, be on time, and always send a thank-you note.Â. Marketing majors have the knowledge of marketing research, advertising, and product development that is required for this role. Be sure to customize them for each job opportunity. Salary: Glassdoor reports that media planners make an average annual salary of $51,142.. This list will help you to identify some traditional and nontraditional options for consideration. Concentrations in nonprofit management and public administration prepare students who wish to work in those sectors of the economy. Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services; their willingness and ability to pay for these needs and desires; and the geographical vicinity in which these consumers reside. Marketing Electives totaling 2 cu (in addition to MKTG101, 211, and the course taken to satisfy requirement 3 above.). Hands-on experience with techniques for data collection, statistical data analysis, and communication of results. In this capacity, they assess the interests of prospective donors and develop communications that emphasize key services provided by their organizations. Know Interview Etiquette: Review interview etiquette tips. “Average Public Relations Representative Salary.” Accessed June 14, 2020. . Salary: PayScale reports that sales representatives earn an average annual salary of $48,321.. Media planners work to determine what forms of media a company should use to attract consumers or gain users. Marketing Department Undergraduate Advisor Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Therefore, marketing majors also develop strong leadership and teamwork skills. Keep this list handy to help you match your qualifications to jobs. Best Jobs for Graduates With a Marketing Degree, Top 10 Best Jobs for Communication Majors, Jobs and Careers for Political Science Majors, Here Are Some Solid Career Options for English Majors to Consider, Career Options for Environmental Studies Majors, Best Social Media Career Options to Consider, Discover the Top 10 Jobs for Business Majors, 10 Jobs for Graduates With an Economics Degree, Top 10 Job Options for Psychology Majors to Consider, Interested in Politics? Undergraduate Concentrations. Technology & Operations. jberger@wharton.upenn.edu Social media managers tap the teamwork skills of the marketing major to work collaboratively with staff from other operating units at their firms. Students who major in marketing develop a number of skills that can be used across industries. Salary: According to PayScale, marketing assistants earn an average annual salary of $38,760.. 6 hours of credit from upper-division (3000/4000) course offerings outside the Major, but inside the Coles College of Business. “Brand Manager Salaries.” Accessed June 14, 2020. They gather, organize, and interpret data using software and statistical tools. Marketing professionals work in a variety of roles, including: Product Marketing Manager; Market Research Analyst; Merchandiser; Sales Manager; Purchasing Agent; Brand Marketing Executive; Digital Marketing Manager Marketing majors are well equipped to analyze the viewing, reading, listening, and surfing patterns of various consumer groups as required by media planners. Let's review the types of coursework, concentrations, and post-graduate options that distinguish an advertising major from a marketing major. Graduates with a marketing degree compose pitches for advertising campaigns, text for press releases, and content for social media. . Make a Career Plan: Although your career path will likely have many twists and turns, creating a career plan can help you navigate the road ahead. MKTG courses cannot be used here. Marketing majors have the research skills and knowledge of marketing strategies to help admissions offices promote their institutions. Teamwork skills. Writing and editing skills honed through marketing studies help assistants to compose and revise marketing communications. Marketing is a broad area with many career opportunities. Salary: Per PayScale, public relations representatives earn an average annual salary of 45,627.Â. Bureau of Labor Statistics. Marketing majors who can engage prospective students, uncover their interests in a college, and present the benefits of attending their school, can be very effective as admissions representatives. A letter grade of “C” or higher must be achieved in each individual course fulfilling the Digital Marketing and Analytics or Professional Sales Leadership concentrations. This requires both quantitative and qualitative research skills. The requirements for each Concentration consist of certain required specialized courses and one or more marketing elective courses. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to … “Admissions Representative Salaries in the United States.” Accessed June 14, 2020. If so, you might want to consider a career in Marketing. This is the main goal of public relations, an industry that focuses on helping a client develop and maintain a positive reputation with the public. Salary: According to PayScale, event planners earn an average annual salary of $48,922.. Brand managers select and direct other departments or contractors that conduct research, media planning, and advertising regarding their brands. 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2020 marketing major concentrations